Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories

ISBN-13: 9783656284727 / Angielski / Miękka / 2012 / 84 str.

Matthias Boeing

O autorze

Matthias Boeing, M.Sc., born in 1990 in Dorsten holds a Bachelor of Arts in International Management from the FOM University of Applied Sciences in Essen and a Masters of Science in International Business and Strategic Management from the University of York. The author also studied one semester at Boston University in the USA, where he acquired knowledge about cultural differences in academic courses as well as through direct interaction with various different cultures. This aspect also contributes to his interest in different cultures and their effects on business topics. Apart from his academic experience Mr. Boeing has gained work experience through different roles at E.ON Ruhrgas AG in Germany, in the consulting department of the German American Chamber of Commerce in New York City and as Management Consultant at PwC in Germany. He is currently employed at Daimler AG, the parent company of Mercedes-Benz, trying to define the impact of Digitalization on Finance.