Analiz i optimizatsiya sistem obsluzhivaniya v torgovle

ISBN-13: 9783659675270 / Rosyjski / Miękka / 2015 / 172 str.

Stepanov Vadim

Opis

V sisteme pokazateley khozyaystvennoy deyatelnosti predpriyatiya torgovli, opredelyayushchikh uroven ego konkurentosposobnosti na rynke, vazhneyshim pokazatelem yavlyaetsya skorost torgovogo obsluzhivaniya. Dannyy pokazatel, kharakterizuyushchiy kachestvo funktsionirovaniya sistemy obsluzhivaniya v torgovle (SOT), imeet sushchestvennoe sotsialnoe znachenie, okazyvaya vozdeystvie, kak na potrebiteley, tak i na personal predpriyatiya, a takzhe neposredstvenno vliyaet na drugie pokazateli kachestva torgovogo obsluzhivaniya. V knige predstavleny modeli i metody sistemnogo analiza kachestva funktsionirovaniya i optimizatsii SOT, a takzhe informatsionnaya tekhnologiya upravleniya, obespechivayushchaya podderzhku prinyatiya resheniy po voprosam upravleniya SOT predpriyatiya torgovli. SOT yavlyayutsya sotsialno-tekhnicheskimi sistemami, poetomu v rabote podrobno rassmatrivayutsya kak matematicheskie i informatsionnye, tak i organizatsionno-ekonomicheskie, sotsialnye i psikhologicheskie aspekty upravleniya SOT. Kniga prednaznachena dlya rukovoditeley, upravlentsev i spetsialistov predpriyatiy torgovli, a takzhe dlya nauchnykh rabotnikov, aspirantov i studentov ekonomicheskikh spetsialnostey, izuchayushchikh voprosy upravleniya sistemami obsluzhivaniya v ekonomike i torgovle.

O autorze

Direktor po R&D, rukovoditel' proektovINFORT Group (sobstvennaya firma).Konsul'tant po upravleniyu i biznes-analizu.Na rukovodyashchikh dolzhnostyakh v organizatsiyakhtorgovli s 1996 g. Razrabotchik IT i sistemupravleniya marketingom, prodazhami izakupkami s 1990 g. Bolee 450 korporativnykhklientov. Kandidat ekonomicheskikh nauk,dotsent, zaveduyushchiy kafedroy.