An SPSS Guide for Tourism, Hospitality and Events Researchers

ISBN-13: 9780367236571 / Angielski / Twarda / 2020 / 398 str.

SINGH KAURAV

Opis

This is the first book to provide the student of Tourism, Hospitality and Events with all that they need to undertake statistical analysis using SPSS for research in their industry. It provides a comprehensive explanation on how appropriate statistical tools and methods can be identified for this research context and provides demonstrations

Spis treści

1.  Why research in tourism, hospitality, and events?  2. Why do we need SPSS?  3. Basic operations with SPSS.  4. Understanding data.  5. Understanding data: Real life applications.  6. Basics of statistics.  7. Comparing means: Parametric tools.  8. Comparing means: Non-parametric tools.  9. Deciphering relationships.  10. Understanding causality: Mediation and moderation in tourism studies.  11. Classic Chi-Square.  12. Methods of reliability and validity.  13. Factor analysis.  14. Cluster analysis.  15. Discriminant analysis.  16. Conjoint analysis.  17. Importance-Performance Analysis (APA) of Travel Agency Services for Outbound Tourist in India.  18. Multidimensional Scaling.  19. Introduction to Multi Criteria Decision Making Modelling (MCDM)