American Consultants and the Marketization of Television News in the United Kingdom

ISBN-13: 9781433165269 / Angielski / Twarda / 2020 / 280 str.

Madeleine Liseblad

Opis

Based on interviews and extensive archival research, American Consultants and the Marketization of Television News in the United Kingdom offers unprecedented insight into American news consultants' role in reshaping British television news during the 1990s.

Recenzje

"This landmark book by international broadcasting scholar, Madeleine Liseblad, offers invaluable insight into the previously untold story of how America's leading TV News consultants expanded their methods and client base into the UK. Using company records, it shows how consultants provided direction for the BBC and ITV. Viewed skeptically for encouraging a model of an anchor on daily newscasts, we learn how the British adopted a market-driven system. This is a must read for media scholars." -Michael D. Murray, University of Missouri Board of Curators Distinguished Professor Emeritus; Author of The Political Performers; Editor-in-chief, The Encyclopedia of Television News

Spis treści

List of Illustrations - Preface - Acknowledgments - Introduction - Research Scope and Approach - The American Format: Inviting the Viewer into the Action - European and British Broadcasting: Informational Public Service, Fearful of Americanization - Crossing the Atlantic: American Consultants Tackling Research, Training; Similarities and Differences between the BBC and ITV - The News: All-Encompassing Changes - Visibility and Likability: Changing Talent Roles - Unstoppable Movement: Strong Societal Forces at Play - Good Storytelling: Contextualizing the British Transformation, Surprises and Implications - Appendix - Interview Subjects - Frank N. Magid Associates, Partial Client List - Bibliography - Index.

O autorze

Madeleine Liseblad is an assistant professor at Middle Tennessee State's School of Journalism and Strategic Media and she received her Ph.D. from Arizona State's Cronkite School. Liseblad has extensive professional experience in journalism and conducts mainly historical research centering on television news.