American Business Regulation: Understand, Survive and Thrive

ISBN-13: 9780765643780 / Angielski / Twarda / 2014 / 408 str.

William H. Lesser

Opis

While there are lengthy texts discussing the economics of why and how governments regulate business and apply antitrust, this book is unique in providing the details of current business regulation in many industries through lengthy examples the author develops with the use of cases, including Harvard Business School cases. Students are then guided to devise business strategies of introducing new products within the scope of regulation (known or unknown). While the economic theories of regulation are covered, the focus of this text is a "hands-on coping" with regulation and using regulation as a business strategy to deal with competitors. Online instructor's materials are also available for adopters.

Spis treści

Preface  1. Introduction  Part I: The Whys, Hows, Whos, and What Happened of Regulation  2. Why Regulate?  3. Approaches to Regulation  4. Results of Regulation  5. Alternatives to Regulation  Part II: Managing With and Under Regulation  6. Consumer Products and Food Safety Regulation  7. Environment (Clean Air)  8. The Regulation, and Deregulation, of the Communications Sector with Emphasis on Cable  9. The Hodgepodge of Financial Regulation and Deregulation  About the Author  Index

O autorze

William H. Lesser is Susan Eckert Lynch Professor in Science and Business at the Charles H. Dyson School of Applied Economics and Management, Cornell University, USA