Alternative Food Politics: From the Margins to the Mainstream

ISBN-13: 9781138300804 / Angielski / Twarda / 2018 / 262 str.

Michelle Phillipov; Katherine Kirkwood

Opis

This book explores the multifaceted relationship between food and food-practices, media and representations, and the politics of production and consumption. It examines the media spaces where the power and problems of Big Food are contested, and simultaneously explore the ways that Big Food has reacted to its myriad public sphere critics, offering strategies that include meaningful reform as well as outright co-optation. The collection takes as its starting point the increasingly articulated connections between food, media and politics, and explores these connections through a variety of case studies and theoretical resources.

Spis treści

Introduction: Thinking 'With' Media: Margins, Mainstreams and the Media Politics of Food  PART 1: Limits and Paradoxes  1. The (Continuing) Paradox of the Organic Label: Reflections on US Trajectories in the Era of Mainstreaming  2. Mainstreaming New Nordic Cuisine? Alternative Food Politics and the Problems of Scale Jumping and Scale Bending  3. When Carrots Become Posh: Untangling the Relationship Between ‘Heritage’ Foods and Social Distinction  PART 2: New Political Platforms  4. Promising Sustainable Foods: Entrepreneurial Visions of Sustainable Food Futures  5. The Welcome Dinner Project: Food Hospitality Activism and Digital Media  6. Food sovereignty: Deep Histories, Digital Activism and the Emergence of a Transnational Public  PART 3: Personal Food Politics and Entanglements  7. It’s Not (Just) About the F-ckin’ Animals: How Veganism is Changing, and Why that Matters  8. Vitalities and Visceralities: Alternative Body/Food Politics in Digital Media  9. The Ethical Masquerade: (Un)masking Mechanisms of Power Behind ‘Ethical’ Meat  PART 4: Reframing Production and Consumption  10. The Consumer Labelling Turn in Farmed Animal Welfare Politics: From the Margins of Animal Advocacy to Mainstream Supermarket Shelves  11. Confronting Food Waste in MasterChef Australia: Media Production and Recalcitrant Matter  12. Supermarkets, Celebrity Chefs and Private Labels: The ‘Alternative’ Reframing of Processed Foods