Alphabet: The Becoming of Google

ISBN-13: 9780367197346 / Angielski / Twarda / 2019 / 118 str.

Micky Lee

Opis

Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player.

Spis treści

1. Introduction  2. History  3. Economic profile  4. Political profile   5. Cultural profile  6. Conclusion

O autorze

Micky Lee is an associate professor of media studies at Suffolk University, Boston, MA, USA. She has published in the areas of feminist political economy, information, technologies, and finance. Her latest books are Understanding the Business of Global Media in the Digital Age and Bubbles and Machines: Gender, Information, and Financial Crises.