Alien Thinking: How to Bring Your Breakthrough Ideas to Life

ISBN-13: 9780241481981 / Angielski / Miękka / 2021

Michael Wade

Recenzje

A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better Jake Knaap, inventor of the Design Sprint and New York Times-bestselling author

O autorze

Cyril Bouquet is a Professor of Innovation and Strategy at IMD. He has published his research in the Harvard Business Review, MIT Sloan Management Review and the Academy of Management Journal amongst others. Jean-Louis Barsoux is a Research Professor at IMD. He is also the author of several books on management, including the award-winning Set-Up-To-Fail Syndrome: How Good Managers Cause Great People To Fail. Michael Wade is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation. He is the Director of the Global Center for Digital Business Transformation.