Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity

ISBN-13: 9780753556528 / Angielski / Miękka / 2021 / 384 str.

Rory Sutherland

Recenzje

This is a breakthrough book: Mother Reality makes sense in her own way. She yields her secrets to practitioners, almost never to academics - something psychologists, economists and non-skin in the game people, no matter what they say, are functionally unable to grasp. And the book is funny as hell: I smiled and laughed at every paragraph.
Furthermore, this is the first such treatise written by someone who had true contact with reality via something called a P/L.
And this is wonderfully applicable to about everything in life, from how to announce airplane delays to how to handle unsold opera tickets.
Buy two copies of this book in case one is stolen.

Nassim Nicholas Taleb, scholar and former trader; author of the Incerto.

O autorze

Rory Sutherland is the Vice Chairman of Ogilvy UK and the founder of the behavioural science practice. He writes the Spectator's 'Wiki Man' column, presents series for BBC Radio 4, serves on the advisory board of The Evolution Institute, and is former President of the IPA (Institute of Practitioners in Advertising). The IDM (Institute of Direct and Digital Marketing) awarded Sutherland an Honorary Life Fellowship. His TED talks have over 6.5 million views. He authored a collection of blog posts, interviews, tweets and reference materials, The Wiki-Man, in 2011, and his first book Alchemy was published in 2019.