Alan Siegel: On Branding and Clear Communications

ISBN-13: 9780977472468 / Angielski / Miękka / 2006 / 188 str.

Louis J. Slovinsky

Opis

Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel & Gale, devoted to positioning global companies for competitive success.