Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016

ISBN-13: 9781506329833 / Angielski / Miękka / 2017 / 192 str.

Sarrell M. West

Opis

Provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them.