Aids: Effective Health Communication For The 90s : Effective Health Communicaton for the 90's

ISBN-13: 9781560322733 / Angielski / Twarda / 1992 / 267 str.

Scott C. Ratzan;Scott C. Ratzan

Opis

Despite educational efforts, the majority of Americans are still under the misconception that they are not at risk from HIV/AIDS infection. In addition, the federal government only spends 2% of the total designated federal AIDS funding toward prevention. Thus, information in respect to AIDS and health communication in any comprehensive nature is almost nonexistent.

Spis treści

Introduction: Health Communication and AIDS: Setting the Agenda; 1: AIDS: Effective Health Communication; 1: Developing Strategic Communication Campaigns for HIV/AIDS Prevention; 2: Health Communication as Negotiation: The COAST Model and AIDS; 3: The Role of Care Partners in Managing AIDS Patients' Illness: Toward a Triadic Model of Health Care Delivery; 4: The Paradox of Accurate Information Increasing the Fear of AIDS; 5: Responses from the Street: ACT UP and Community Organizing Against AIDS; 2: AIDS: Communication, Education, and the Media; 6: Perceived Control in the Age of AIDS: A Review of Prevention Information in Academic, Popular, and Medical Accounts; 7: AIDS in the Media: Entertainment or Infotainment; 8: Crisis in Communication: Coverage of Magic Johnson's AIDS Disclosure; 3: AIDS: The Cutting Edge of Awareness, Action, and Policy; 9: Freedom of the Press to Cover HIV/AIDS: A Clear and Present Danger?; 10: Communication Disorders in Adults with AIDS; 11: Neurosurgical Professionalism and Care in the Treatment of Patients with Symptomatic AIDS; 12: Adolescents and HIV: Two Decades of Denial; 13: Thinking Globally, Acting Locally: AIDS Action 2000 Plan; Afterword Communication and Prevention—They Are All We Have

O autorze

Scott C. Ratzan