Agricultural Market Analysis

ISBN-13: 9783659514906 / Angielski / Miękka / 2014 / 84 str.

Kaliannan Palanivel;Thangavel Ananthi

Opis

Agricultural Market Analysis is a specialized subject dealing with all aspects of Maize Hybrid seed Market in Tamil Nadu, India which accelerates the market potential of hybrid maize seeds in the study area, estimate market share of commercial hybrid maize seeds of various firms, study the dealers brand preference for hybrid maize seeds, analyze the promotional activities undertaken by different seed firms to promote sales of hybrid maize seeds, and the constraints faced by the dealers in sales of hybrid maize seeds. . The study highlights the existing scenario of maize seeds market in the study area. The outcome of the research would help to know the existing competitors, their market share and dealers preference towards the firm, promotional activities undertaken by different firms etc. This intern benefits the firm to take proper managerial decision in production and marketing of hybrid maize seeds and layout strategies to increase their market share.

O autorze

Kaliannan, PalanivelMr.K.Palanivel graduated from AC&RI, Killikulam. He obtained his MBA from TNAU. He has an experience in Agri Marketing, research & Management. He is serving in Food Corporation of India.Dr.T. Ananthi graduated from AP&HC, Kalavai. She obtained her M.Sc.(Ag.) & Ph.D in agronomy from TNAU, with gold medal. She has an experience in Maize research.