Age of Agency

ISBN-13: 9781032684888 / Twarda / 2023 / 170 str.

Kerushan Govender

Opis

The book is also replete with practical takeaways and includes frameworks such as a method for redefining the buying process, which assists organizations in formulating avant-garde customer touchpoints that embody the care imperative.

Spis treści

Preface. About the Author. 1 Introduction. SECTION 1 MASTER YOUR OWN AGENCY. 2 Defining Agency. 3 The Power of Observation, Resourcefulness, and Creativity. 4 Harnessing Human Agency in an AI Era. SECTION 2 MASTER AI. 5 A Bit of History. 6 Coming to Terms with What AI Can and Cannot Do. 7 AI as a Transformative Productivity Hack. SECTION 3 DEVELOP CARE. 8 Care in the Professional Realm. 9 Building Client Experiences Rooted in Care. 10 Reimagining Client Experiences. SECTION 4 UNDERSTAND HUMANITY. 11 A Theoretical Grounding. 12 The Real World. 13 Rise with AI. 14 Conclusion. Index.

O autorze

Kerushan Govender is a leading figure in the business and technology world, revered for his ability to craft and execute transformative strategies. His business acumen, paired with his deep understanding of technology and culture, has positioned him as a key authority on organizational efficiency, growth, and digital transformation. As the CEO of Blacfox, a renowned marketing strategy consultancy that serves industry giants like Microsoft, SAP, and VMware, Kerushan brings a unique blend of business growth expertise, marketing prowess, and cultural stewardship to the table. His role at Blacfox involves crafting customer acquisition and retention strategies for some of the world’s largest brands and shaping the narrative around their offerings, a role that he is eminently qualified for. Before his tenure at Blacfox, Kerushan spent a decade in leadership roles at Microsoft. There, he was instrumental in doubling a $250M segment that spanned over 80 countries in just three years. He also transformed a $10M business into a thriving venture with an annual turnover of more than $50M in under three years. Kerushan’s media appearances further reflect his authority on business, technology, and culture. Notably, he has appeared on WFLA's Daytime show, where he provided insights on 'Technology with a Human Touch.' His views are widely respected, and his ability to communicate complex ideas in a relatable way makes him a valuable source of knowledge and inspiration. This vast array of experiences, credentials, and accomplishments make Kerushan an ideal author for this book. His approach to strategic thinking, culture, and technology, combined with his dedication to high-agency societies, form the backbone of his writing. His ability to draw on his extensive professional background to deliver insightful, practical, and engaging content uniquely positions him to write a book that will resonate with readers and make a meaningful impact on businesses and societies.