After the Media: Culture and Identity in the 21st Century

ISBN-13: 9780415586825 / Angielski / Twarda / 2011 / 264 str.

Peter Bennett; Alex Kendall; Julian McDougall

Opis

This provocative text considers the state of media and cultural studies today after the demolition of the traditional media paradigm, and engages with the new, active consumer culture. Media Studies, particularly within schools, has until recently been concerned with mass media and the effects of 'the media' in society and on people. As new media technology has blurred the boundaries between the audience and the media, the status of this area of education is threatened. Whilst some have called for a drastic re-think (Media Studies 2.0), others have called for caution, arguing that the power dynamics of ownership and gatekeeping are left intact. This book uses cultural and technological change as a context for a more forensic exploration of the traditional dependence on the idea of 'the media' as one homogenous unit. It suggests that it would be liberating for students, teachers and academics to depart from such a model and shift the focus to people and how they create culture in this contemporary 'mediascape'.

Spis treści

Acknowledgements  Introduction: After the Media  Chapter 1 Power after the media  Chapter 2 Genre after the media  Chapter 3 Representation after the media  Chapter 4 Ideology after the media  Chapter 5 Identity after the media  Chapter 6 History after the media  Chapter 7 Audience after the media  Chapter 8 Narrative after the media: from narrative to reading  Chapter 9 Technology after the media  Conclusion Pedagogy after the media: towards a pedagogy of the inexpert  References  Index