African Luxury Branding: From Soft Power to Queer Futures

ISBN-13: 9781032129617 / Angielski / Twarda / 2023 / 152 str.

South Johannesburg Mehita (University of the Witwatersrand

Opis

Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.

O autorze

Mehita Iqani is the South African Research Chair in Science Communication at Stellenbosch University, South Africa.