Advertising to Children: Concepts and Controversies

ISBN-13: 9780761912859 / Angielski / Miękka / 1999 / 336 str.

M. Carole Macklin; Les Carlson; Carole Macklin

Opis

Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.'