ISBN-13: 9780252072994 / Angielski / Miękka / 2006 / 290 str.
ISBN-13: 9780252072994 / Angielski / Miękka / 2006 / 290 str.
It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. This title examines how these consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate and transform advertising.