Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s

ISBN-13: 9780252030598 / Angielski / Twarda / 2006 / 290 str.

Inger L. Stole

Opis

It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. Met with fierce political opposition from organized consumer movements when it emerged, modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment. In