Advertising in MENA Goes Digital

ISBN-13: 9780367076504 / Angielski / Twarda / 2019 / 226 str.

Ilhem Allagui

Opis

Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in MENA affecting the advertising industry, what forms of advertisements have emerged from the industry globalization and adoption of new technologies, and, specifically, the ways in which advertising in MENA has d

O autorze

Ilhem Allagui is Associate Professor in residence at Northwestern University in Qatar. Her Ph.D. in Communication Sciences is from the department of communication at the Université de Montréal, Canada (2006). She specializes in teaching marketing communication courses including digital and social media marketing, integrated marketing communication, advertising, advertising copy and layout, as well as advertising campaigns.