Advertising as Communication

ISBN-13: 9781138136670 / Angielski / Twarda / 2015 / 248 str.

Gillian Dyer;?Abar;?Abar

Opis

As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.

Recenzje

`I would not hesitate in recommending this book as a general survey of advertising for students who need initial orientation.' - Journal of Educational Television

O autorze

Gillian Dyer