Advertising and Socialism: The Nature and Extent of Consumer Advertising in the Soviet Union, Poland: The Nature and Extent of Consumer Advertising in

ISBN-13: 9781138045538 / Angielski / Miękka / 2019 / 182 str.

Philip Hanson

Opis

This title was first published in 1974.

Spis treści

1 Introduction: advertising, Soviet-type economies and economic systems Part I The Soviet Union 2 The Soviet economy and the organisation of Soviet Advertising 4 The nature and functions of Soviet advertising Part II Eastern Europe 5 Relative income levels and differences in economic systems in Eastern Europe 6 The marketing environment 7 The organisation and functions of advertising 8 Advertising expenditure data Part III Conclusions 9 Conclusions