Advertising and Public Relations Law

ISBN-13: 9781138484467 / Angielski / Twarda / 2019 / 362 str.

Carmen Maye; Roy L. Moore; Erik L. Collins

Opis

Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection.

Spis treści

1. The First Amendment  2. The Development of the Commercial Speech Doctrine  3. Defining Commercial Speech and Related Issues  4. Defamation, Product Disparagement and Related Torts  5. Invasion of Privacy: False Light, Private Facts, Intrusion and Other Related Torts  6. Invasion of Privacy: Misappropriation and Right of Publicity  7. Copyright  8. Patents and Trademarks  9. Contracts and Other Ways to Protect "Ideas" and Intangible Property  10. The Federal Trade Commission and Other Federal Agencies Concerned with Advertising and Public Relations Speech  11. Other Federal and State Regulation of Commercial Speech  12. Access to Information, Free Press/Fair Trial, Journalist Privilege  13. The Internet and Advertising and Public Relations Speech