Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

ISBN-13: 9780367607487 / Angielski / Miękka / 2020 / 90 str.

Marco Santello

Opis

Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and explores the interconnections between advertising and multilingualism from an applied linguistic perspective.

Spis treści

Introduction

1. Constructing Advertising directed at Multilingual Audiences











2. Language Effects on Multilingual Speakers











3. Studying Multilingualism in Advertising: Starting from Lived Experiences and Linguistic Repertoires











4. Linguistic Resources in Advertising and their Impact on Multilinguals











5. Advertisements in Different Languages and the Role of Language Attitudes

Conclusion

O autorze

Marco Santello is a lecturer in Intercultural Competence in the School of Languages, Cultures and Societies at the University of Leeds, UK