Advertising and Consumer Society: A Critical Introduction

ISBN-13: 9781137471741 / Angielski / Miękka / 2016 / 226 str.

Nicholas Holm

Opis

An introduction to the critical study of advertising, exploring its role in our contemporary cultural landscape and its connections to larger economic, social and political forces. Written in an engaging and accessible style, the book provides students with the key concepts, methods and debates you need to analyse and understand advertising.

Spis treści

1. Introduction: Why Study Advertising?.- 2. The History of Advertising: Contexts, Transformations and Continuity.- 3. Analysing Advertisements: Form, Semiotics and Ideology.- 4. Adverting, Capitalism and Ideology.- 5. Advertising Commodities and Commodity Fetishism.- 6. Audiences for Sale: Quantification, Segmentation and Personalisation.- 7. Advertising Agencies: Organisation, Agency and Internal Conflict.- 8. Advertising as Art: From Creativity to Critique.- 9. Empowering Consumers: Engagement, Interpretation and Resistance.- 10. The Politics of Advertising: Capitalism, Resistance and Liberalism.

O autorze

Nick Holm is Lecturer of Media Studies at Massey University, New Zealand.