Advertising: Types, Trends & Controversies

ISBN-13: 9781613246795 / Angielski / Twarda / 2012 / 156 str.

Evelyn P Mann

Opis

Presents research in the study of the types and trends of various advertising techniques. This book discusses topics that include the lipdub as a trend in corporate communications; interactive digital television (IDTV) advertising; differential effects of visual and verbal elements in advertisements for new brands and extensions; and, more.