Advertising, Society, and Consumer Culture

ISBN-13: 9780765615466 / Angielski / Twarda / 2010 / 224 str.

Roxanne Hovland; Joyce Wolburg

Opis

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture."

Spis treści

This study integrates scientific findings about the Global Warming Potential (GWP) - for example, the roles of pollution, population growth, agricultural development and sustainable resources - with advances in economic theory and methods, so as to explain how and why climate and economy are complementary at the local, national and global levels. The primary purpose of this work is to provide analytical bases for the creation of pragmatic, ecology-environment-economy policies, rather than to overwhelm the reader with technical processing that does not offer any comprehensive examination of the effects of the economy upon the environment, and vice versa. Modelling and data processing are treated as secondary requirements and follow, rather than precede, the framework developed in this book.

O autorze

Roxanne Hovland, Joyce M. Wolburg