ISBN-13: 9780367620714 / Angielski / Twarda / 2021 / 202 str.
ISBN-13: 9780367620714 / Angielski / Twarda / 2021 / 202 str.
This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. This new edition textbook offers an integrated and global approach to Advertising Management, provided by case study analysis.