Advertising Language : A Pragmatic Approach to Advertisements in Britain and Japan

ISBN-13: 9780415198356 / Angielski / Miękka / 1999 / 168 str.

Keiko Tanaka

Opis

An analysis of the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a chapter on images of women in Japanese advertising and contrasts British and Japanese advertising, subsequently revealing insights into these two cultures.

Recenzje

`... this study illustrates the new perspectives that relevance theory may open (or at least may help to rediscover) in the area of advertising language. At the same time it offers a useful comparison between Japanese and British advertising, showing that there are a number of differences, but that on the whole they have more in commom than might perhaps have been expected.' - Pragmatics

'The book is relevant to a wide range of disciplines, including anthropology, sociology, linguistics, literary criticism and media studies.' - Linguistics and Behavior Abstracts

Spis treści

1 Advertising and Communication 2 Communication 3 Covert Communication 4 Puns 5 Metaphors 6 Images Of Women

O autorze

Keiko Tanaka is Senior Research Fellow at Hertford College, Oxford.