Advertising Effectiveness with special reference to Mobile Handsets

ISBN-13: 9783659874734 / Angielski / Miękka / 2019 / 396 str.

Rajesh Kumar

Opis

Advertising is an integral part of our social and economic system. In our complex society, advertising has evolved into a vital communication system for both consumers and businesses. The ability of advertising to deliver carefully prepared messages to target audiences has given it a major role in the marketing programs of most organizations. Companies ranging from large multinational corporations to small retailers increasingly rely on advertising to promote their products and services. In market-based economies, consumers have learned to rely on advertising and other forms of promotion for information they can use in making purchase decision.

O autorze

Kumar, RajeshDr. Rajesh Kumar is an associate professor at Chitkara University, Punjab. His area of interests includes Advertising, Branding and Services Marketing. He has 5 years of teaching experience. He has published papers in various refereed national and International journals.