Advertising Appeals

ISBN-13: 9783659443800 / Angielski / Miękka / 2013 / 64 str.

Rajshree Panda

Opis

For graduate and Upper level undergraduate marketing courses. Insights into advertisement and its applications oriented introduction to advertisement appeals,the text explains to students how to understand and make use of the cultural knowledge and understand their behavior pattern and develop various advertisement and promotion strategy accordingly. The organization of chapters have been simplified for in depth understanding.

O autorze

She is an MBA from Icfai Business School, India. Currently is working with Amity School of Business, Amity University as Assistant Professor in Marketing and pursuing PhD in Management on Factors Contributing for Gaining Consumer Loyalty By Creating Global Power Brands.