Advances in Business and Management Forecasting

ISBN-13: 9780857242013 / Angielski / Twarda / 2010 / 256 str.

Kenneth D. Lawrence;Ronald K. Klimberg;Kenneth D. Lawrence

Opis

This text presents advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. It covers such topics as sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and more.