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Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice

ISBN-13: 9783834931344 / Angielski / Miękka / 2011 / 490 str.

Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice

ISBN-13: 9783834931344 / Angielski / Miękka / 2011 / 490 str.

cena 402,53
(netto: 383,36 VAT: 5%)

Najniższa cena z 30 dni: 385,52

Termin realizacji zamówienia:
ok. 22 dni roboczych.

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This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autonoma de Madrid, Spain,
on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.

Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community. The goal of this book is breaking new ground in both theory and practice. Each chapter tries to shed light on challenging topics and offer insights that are of considerable value for advancing our knowledge.

Kategorie:

Nauka, Ekonomia i biznes

Kategorie BISAC:

Business & Economics > Marketing - General

Wydawca:

Gabler

Seria wydawnicza:

European Advertising Academy

Język:

Angielski

ISBN-13:

9783834931344

Rok wydania:

2011

Wydanie:

2011

Numer serii:

000440605

Ilość stron:

490

Waga:

0.84 kg

Wymiary:

21.0 x 14.8

Oprawa:

Miękka

Wolumenów:

Product Placement and Gaming; Social Issues and Advertising; Generation; Social Interaction and Advertising; Organization, Publicity and Reputation; Branding; Media and Agency; Advertising Content, Appeals and Execution

Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.

Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain,
on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community. The goal of this book is breaking new ground in both theory and practice. Each chapter tries to shed light on challenging topics and offer insights that are of considerable
value for advancing our knowledge.

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