ISBN-13: 9781782546153 / Angielski / Twarda / 2014 / 296 str.
ISBN-13: 9781782546153 / Angielski / Twarda / 2014 / 296 str.
Renowned entrepreneurship scholar Robert D. Hisrich provides insights into the venture creation process, as well as the entrepreneur as a person. He outlines the characteristics, motivations and decision making processes of the entrepreneur in different settings (including businesses, government organizations and non-profits/social enterprises) to provide a comprehensive understanding of the individual who creates a new venture.