Advanced E-Business Research: International Trends & Issues

ISBN-13: 9783631719084 / Niemiecki / Twarda / 2017 / 197 str.

Stephan Bohm

Opis

Since years, e-business research is subject of many conferences and publications. While researchers and practitioners often focus on e-business systems and applications, so far little attention has been given to the development of innovative and sustainable e-business models and solutions. This publication fills this gap by discussing the following key issues: What are challenges and opportunities for international e-business? What are the barriers and risks for companies implementing e-business models? How can they succeed in the long-term? In this context, this publication provides in-depth studies of consumer needs, cultural requirements as well as conditions of economic efficiency and successful implementation of e-business solutions. It is intended for e-business novices as well as advanced researchers and practitioners.

Spis treści

Mobile readiness of corporate websites - User experience, preferences, and interaction design of intermodal mobility applications - Hotel booking via mobile application - Mobile application adoption and cultural values - Personalized product information on e-commerce websites - Multichannel retailing in the regional food industry - E-services and customer willingness to pay for higher bandwidth - Information communication technology investment and industry performance - E-business and corporate social responsibility - Implementation of new technologies in sales force management

O autorze

Stephan Böhm (Mobile Media and Telecommunications), Werner Quint (Organisation and Information Management) and Peter Winzer (Telecommunication/Media Management and Controlling) are teaching and doing research at RheinMain University of Applied Sciences. They founded the Center of Advanced E-Business Studies.