Advanced Advertisement Management

ISBN-13: 9786203929393 / Angielski / Miękka / 160 str.

Shaik Shamshuddin

Opis

Advertisement is the most important tool for the Marketing of the Products and Services, Advertisement gives an impact of awareness and details of the products and Services to concerned customers. The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads, and designers who take it the last mile to the customer or receiver. A company that needs to advertise itself and/or its products hires an advertising agency. The company briefs the agency on the brand, its imagery, the ideals and values behind it, the target segments, and so on. The agencies convert the ideas and concepts to create visuals, text, layouts, and themes to communicate with the user.

O autorze

About the Author: Dr. Shaik Shamshuddin possessing a rich 18 years of teaching experience in both Management and law by producing International books and articles. He is qualified with Masters in International Business, Masters in employment Laws, Master of Philosophy in Marketing Management, Master of Philosophy in employment Laws.