ISBN-13: 9781138441101 / Angielski / Twarda / 2017
ISBN-13: 9781138441101 / Angielski / Twarda / 2017
Provides information organised into four sections, according to where the advertising effect is to be seen: company value effects; business performance effects; customer effects; and brand effects. Based on reports from the IPA and leading advertising experts, this book offers a quantitative approach to gauging advertising performance.