Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families

ISBN-13: 9780367408893 / Angielski / Twarda / 2020 / 190 str.

Harleen Kaur; Chandan Deep Singh

Opis

This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.

 

Spis treści

1. Introduction;  2. Adolescents' Role in Buying Decision Making;  3. Research Methodology;  4. Data Analysis and Interpretation;  5. Conclusions and Future Scope of Work