Adjectives in Advertising - an Analysis

ISBN-13: 9783656151685 / Angielski / Miękka / 2012 / 28 str.

Patrick Schmitz; Sebastian Me

Opis

Seminar paper from the year 2008 in the subject English Language and Literature Studies - Linguistics, grade: 2,0, RWTH Aachen University, language: English, abstract: This term-paper is - among other things - meant to present the role adjectives play in the whole process of advertising. With a restriction to written advertisement, the following questions are to be answered: Can adjectives accomplish to attract a consumer? Can they initiate interest, desire or the action of buying the product?