Addressing Theoretical Concerns Regarding the EPPM » książka
Addressing Theoretical Concerns Regarding the EPPM
ISBN-13: 9783639146790 / Angielski / Miękka / 2009 / 68 str.
The Extended Parallel Process Model (EPPM) is a theory developed by communication scientists studying fear appeals. The EPPM is widely utilized by health communication, health psychology, and public health scholars. It is a powerful model that is capable of providing insight on why individuals are likely to accept or reject fear appeal messages. However, previous research has identified several theoretical concerns about the predictive power of the EPPM. Adopting the concerns expressed in previous studies as a theoretical framework, two separate studies were conducted to assess the validity of incorporating perceived barrier and response costs constructs to the EPPM. Regression analyses from both studies suggest that the predictive power of the EPPM will not be improved by incorporating these additional variables.
The Extended Parallel Process Model (EPPM) is a theory developed by communication scientists studyingfear appeals. The EPPM is widely utilized by healthcommunication, health psychology, and public healthscholars. It is a powerful model that is capable ofproviding insight on why individuals are likely toaccept or reject fear appeal messages. However,previous research has identified several theoreticalconcerns about the predictive power of the EPPM.Adopting the concerns expressed in previous studiesas a theoretical framework, two separate studies wereconducted to assess the validity of incorporatingperceived barrier and response costs constructs tothe EPPM. Regression analyses from both studiessuggest that the predictive power of the EPPM willnot be improved by incorporating these additionalvariables.
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