'This is a beautifully written book by a brilliant scholar that presents an important, original synthesis of work on attitudes and behavior in critical new ways. Researchers, scholars, students, and those doing conceptual or applied work on attitudes and behavior will find it invaluable to their work.' Jeffrey D. Fisher, Board of Trustees' Distinguished Professor of Psychology, University of Connecticut
Part I: Introduction: 1. Definitions, Overview, Goals, and Principles of Cognitive Processing; Part II: Beliefs, Attitudes and Behaviors: 2. Beliefs; 3. Attitudes; 4. Goals, Intentions, and Behavior; Part III: Influences of The Past and The Situation: 5. The Impact of Past Experience and Past Behavior on Attitudes and Behavior; 6. The Impact of Others on Attitudes and Behaviors; Part IV: The Impact Of Persuasive Communications and Behavioral Interventions: 7. The Processing of Persuasive Communications and Behavioral Interventions; 8. Persuasive Communications and Behavioral Interventions in The Context of Prior Attitudes and Behaviors; 9. Sources of Information, Actionability, and Behavioral Impact of Persuasive Communications and Behavioral Interventions; 10. Conclusions and Future Directions.