Accelerated RN to BSN Student Satisfaction : Marketing and Retention Strategies

ISBN-13: 9783639155204 / Angielski / Miękka / 2009 / 88 str.

Mary Boylston

Opis

The adult student or nontraditional market israpidly expanding in many colleges anduniversities as officials look for ways to attract,enroll, and retain this unique student aggregate.Most notably, the adult Registered Nurse (RN)population has been of great interest to multipleinstitutions. With approximately one third of theworkforce equipped with a Bachelor of Science inNursing (BSN) degree, nurses seek convenient methodsto complete their education and maintain theirmultifaceted lifestyles which often include full timeemployment, family responsibilities, and obligationsoutside of school. However, there is a perceiveddelicate balance as institutions seek to provide aquality educational experience with expert facultyand services, thereby promoting satisfaction amongits constituents and stakeholders, particularly theworking adult student. The studyrevealed items of importance and levels ofsatisfaction among the studied RN population. Datasuggest a number of educational strategies preferredby this unique student aggregate which would serve toimprove marketing and retention. The adult student or nontraditional market israpidly expanding in many colleges anduniversities as officials look for ways to attract,enroll, and retain this unique student aggregate.Most notably, the adult Registered Nurse (RN)population has been of great interest to multipleinstitutions. With approximately one third of theworkforce equipped with a Bachelor of Science inNursing (BSN) degree, nurses seek convenient methodsto complete their education and maintain theirmultifaceted lifestyles which often include full timeemployment, family responsibilities, and obligationsoutside of school. However, there is a perceiveddelicate balance as institutions seek to provide aquality educational experience with expert facultyand services, thereby promoting satisfaction amongits constituents and stakeholders, particularly theworking adult student. The studyrevealed items of importance and levels ofsatisfaction among the studied RN population. Datasuggest a number of educational strategies preferredby this unique student aggregate which would serve toimprove marketing and retention.

O autorze

Dr. Mary T. Boylston earned a BSN from Villanova University, MSN
in Acute Adult Health and Illness from University of
Pennsylvania, and Ed.D in Educational Leadership from Immaculata
University. A former department chair, Dr. Boylston is currently
a full professor of nursing at Eastern University in St. Davids,
Pennsylvania.