Absolute Essentials of Strategic Management

ISBN-13: 9781138365377 / Angielski / Twarda / 2019 / 108 str.

Barry Witcher

Opis

Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.

Spis treści

Part 1: Strategic Management and its Purpose  1. Overview of Strategic Management and Strategy  2. Purpose: vision, mission and values  Part 2: Strategic Objectives and Analysis  3. Strategic Objectives  4. The External Environment  5. The Internal Environment  Part 3: Strategy  6. Business-level Strategy  7. Corporate-level Strategy  8. Global-level Strategy  Part 4: Managing Strategy in Action  9. Strategy Implementation  10. Strategic Control  11. Strategic Leadership

O autorze

Barry J. Witcher is Emeritus Reader of Strategic Management at the Norwich Business School, University of East Anglia. He has taught at Strathclyde University and Durham University and published in many of the world’s leading management journals.