Absolute Essentials of International Business

ISBN-13: 9780367077105 / Angielski / Twarda / 2020 / 158 str.

UK) Mangion-Thornley Karine (Regents University

Opis

As challenges to the era of globalization emerge, international business as a field of study grows in importance and complexity. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in these environments.

Spis treści

Foreword  1. Introduction  2. International Business Theories  3. The Politics of International Business  4. Ethics and International Business  5. Cultural Environment  6. Foreign Market Entry  7. Multinational Organisations and Paradigms  8. International Upstream Operations  9. Marketing in MNEs  10. Multinational Finance  11. Management of People in MNEs  12. The Future of International Business