Absolute Essentials of Creative Thinking and Problem Solving

ISBN-13: 9780367643454 / Angielski / Twarda / 2021 / 126 str.

Tony Proctor

Opis

This concise textbook provides an overview of the theory and practice of creative problem solving from a management perspective. The book considers ways of thinking, defining problems and structuring responses to them, techniques for generating ideas, evaluating and defining them, and how technology can be used within the process.

Spis treści

1. Theoretical frameworks　 2. Blocks to creativity 3. Problem solving 4. The creative thinking process 5. Objective finding, fact finding and problem finding/definition 6. Idea Generating: Non-Analogical 7. Idea generating: Analogical 8. Evaluation 9. Implementing Ideas 10. Digital Creativity

O autorze

Tony Proctor is Emeritus Professor of Marketing at University of Chester, UK.