Absolute Essentials of Advertising

ISBN-13: 9781032007663 / Angielski / Twarda / 2022 / 88 str.

Sarah Turnbull

Opis

This concise textbook provides a comprehensive and clear overview of Advertising theory and practice.Written by a well-renowned textbook author, this short form textbook is suitable for students at all levels studying Advertising.

Spis treści

Table of Contents, 1. Advertising, 2. Advertising: Planning and Strategy, 3. Advertising Theory, 4. Advertising Appeals, 5. The Creative Development Process, 6. International Advertising, 7. Media, 8. Media Planning, 9. Advertising Measurement and Metrics , 10. Advertising: Industry Structure and Practice

O autorze

Sarah Turnbull is a Reader in Advertising at the University of Portsmouth, UK.