ASSESSING PUBLIC RELATIONS AND HEALTHCARE DELIVERY IN AFRICA

ISBN-13: 9786208119232 / Angielski / Miękka / 2024 / 56 str.

Tivsue Godfrey Bunde; Saater Moses Duku; Mimi Hope Akpenkasen

Opis

This book explores the intersection of public relations and healthcare delivery in Africa, emphasizing the role of effective communication in shaping public perception and enhancing service. It assesses public relations strategies used by governments to promote transparency, community engagement, and media relations. Using case studies from African nations, it shows how strategic communication influences public opinion and participation in government initiatives. The second section evaluates healthcare delivery in Nigeria, addressing challenges like accessibility and quality of care. By blending public relations theory with healthcare management, the book offers recommendations to enhance government project image and healthcare effectiveness in Africa, promoting sustainable development and improving citizens' quality of life.