APA Handbook of Consumer Psychology: Volume 1

ISBN-13: 9781433836428 / Angielski / Twarda / 2022 / 778 str.

Lynn R. Kahle; Tina M. Lowrey; Joel Huber

Spis treści

• Editorial Board
• About the Editor-in-Chief
• About the Associate Editors
• Contributors
• A Note From the Publisher
• Introduction
• Part I. Perspectives on Consumer Psychology
• Chapter 1. Consumer Psychology: Evolving Goals and Research Orientations
• Joel B. Cohen and William L. Wilkie
• Chapter 2. The Activation and Use of Declarative and Procedural Knowledge
• Robert S. Wyer, Jr.
• Chapter 3. Intentional Behaviorism: A Research Methodology for Consumer Psychology
• Gordon R. Foxall
• Chapter 4. Structural Equation Models in Consumer Research: Exploring Intuitions and Deeper Meanings of SEMs
• Richard P. Bagozzi
• Chapter 5. Understanding the Changing Role and Functions of Marketing
• Kevin Lane Keller
• Part II. Consumers Have Demographic and Psychographic Characteristics
• Chapter 6. Poverty and Consumer Psychology
• Ronald Paul Hill
• Chapter 7. Children as Consumers: A Review of 50 Years of Research in Marketing
• Deborah Roedder John and Lan Nguyen Chaplin
• Chapter 8. Gender Research in Marketing, Consumer Behavior, Advertising, and Beyond: Past, Present, and Future
• Linda Tuncay Zayer and Kathrynn Pounders
• Chapter 9. A Structural Versus Dynamic View of Personality in Consumer Behavior
• Suresh Ramanathan
• Chapter 10. Consumer Values
• Eda Gurel-Atay
• Chapter 11. Lifestyle and Sport: Emulation Marketing
• Pierre Valette-Florence, Tony Meenaghan, and Lynn R. Kahle
• Part III. Consumers Live in a Social Psychological World
• Chapter 12. Cultural Influences on Consumer Psychology
• Carlos J. Torelli and Sharon Shavitt
• Chapter 13. Attitude Change and Persuasion: Classic, Metacognitive, and Advocacy Perspectives
• Zakary L. Tormala and Derek D. Rucker
• Chapter 14. Social Relationships and Consumer Behavior
• Kelley Gullo Wight, Peggy J. Liu, James R. Bettman, and Gavan J. Fitzsimons
• Chapter 15. Sustainability: Understanding Consumer Behavior in a Circular Economy
• Marius Claudy and Mark Peterson
• Chapter 16. Marketing Ethics, Ethical Consumers, and Ethical Lapses
• Ann-Marie Kennedy and Sommer Kapitan
• Chapter 17. The Role of Time in Consumer Psychology
• Ashwani Monga, Ozum Zor, and Rafay A. Siddiqui
• Chapter 18. Psychological Aspects of Economic Expectations
• Richard Curtin
• Part IV. Businesses Use Psychology to Communicate With Consumers
• Chapter 19. Language and Consumer Psychology
• Ruth Pogacar, Alican Mecit, Fei Gao, L. J. Shrum, and Tina M. Lowrey
• Chapter 20. The Consumer Psychology of Traditional Media
• Esther Thorson
• Chapter 21. Social Media: From Classic Psychological Theories to New Opportunities
• Cait Lamberton and Ashlee Humphreys
• Chapter 22. Celebrity Endorsements
• Eda Gurel-Atay
• Part V. Consumers Process Cognitions and Affect
• Chapter 23. Omission Neglect and Consumer Judgment and Inference Based on Limited Evidence
• Frank R. Kardes, Steven S. Posavac, and Donald R. Gaffney
• Chapter 24. Three Mechanisms of Mind–Body Influence: Feelings, Concepts, and Procedures
• Spike W. S. Lee and Lorenzo Cecutti
• Chapter 25. The Interplay of Affect and Cognition: A Review of How Feelings Guide Consumer Behavior
• Rashmi Adaval and Maria Galli
• Chapter 26. Consumer Involvement and Engagement: From Involvement’s Elaboration Likelihood to Engagement’s Investment Propensity
• Linda D. Hollebeek and Rajendra K. Srivastava
• Chapter 27. Neural Basis of Consumer Decision Making and Neuroforecasting
• Alexander Genevsky and Carolyn Yoon
• Chapter 28. Consuming for Happiness
• Siok Kuan Tambyah and Soo Jiuan Tan
• Part VI. Businesses Use Psychology to Carry Out Functions
• Chapter 29. Omnichannel Retailing: A Consumer Perspective
• Peter C. Verhoef, Koert van Ittersum, P. K. Kannan, and Jeff Inman
• Chapter 30. Perceived Price Differences and Consumer Behavior
• Kent B. Monroe
• Chapter 31. The Brand Property Strength Framework: Integrating Theory and Research on Brand Consumer Psychology
• Joseph R. Priester, Monique A. Fleming, Leigh Anne Novak Donovan, and Chaumanix Dutton
• Chapter 32. Innovation and Product Development
• Doug Hall
• Chapter 33. Human Factors Research and User-Centered Design
• Robert W. Proctor, Leon Zeng, and Kim-Phuong L. Vu
• Index