AI Approaches in Commerce and Management

ISBN-13: 9786208452957 / Angielski / Miękka / 2025 / 188 str.

N. Selvalakshmi; P. MURUGAN; C. Chelladurai

Opis

Recent advancements in artificial intelligence (AI) are revolutionizing the world of commerce and management. As these innovations are dynamically reshaping the commerce and management journey, it is crucial for leaders to anticipate and future-proof their enterprises to embrace the new paradigm.AI approaches analyze the vast amounts of data quickly, and get more accurate by the day. They can provide valuable insights and forecasts to inform organizational decision-making in omnichannel commerce, enabling businesses to make more informed and data-driven decisions.By implementing effective AI approaches -using traditional and generative AI-brands can create seamless and personalized buying experiences. These experiences result in increased customer loyalty, customer engagement, retention, and increased share of wallet across both business to business (B2B) and business-to-consumer (B2C) channels. Ultimately, they drive significant increases in conversions driving meaningful revenue growth from the transformed commerce experience and management decisions.