A shift in consumer research paradigm

ISBN-13: 9783844300420 / Angielski / Miękka / 2011 / 284 str.

M S Thomsen;A Govender;B L Jacobsen

Opis

This print endeavours to formulate an alternate research method, drawing inspiration and attributes from the anthropological discipline together with literature on user driven innovation, in order to construct a generic applied research method that is conducive to understanding consumers and discovering their latent demands, all for the purposes of generating innovative new product development ideas for organisations.

O autorze

Thomsen, M. S.The authors, Mikkel Sohn Thomsen, Ashalen Govender and BjørnLambek Jacobsen are M. Sc. International Business Economics and B.Sc. in Business Administration and Economics graduates fromAalborg University, Denmark. Through a passion for creative problem-solving, they focused onconsumer research for product development, leading to this print.